---
title: "How Sorce Turned Email Into a Retention Engine"
description: "Giving every user a sorce.email address turned into one of the most retentive parts of our product."
slogan: "Let AI apply to jobs for you."
name: Sorce
slug: sorce
logo: /static/customers/sorce-logo.svg
website: sorce.jobs
founded: August, 2024
using_since: November, 2025
authors:
  - name: David Alade
    title: Co-founder
    avatar: /static/avatars/david-alade.jpg
updated_at: "2026-07-06"
---

[Sorce](https://www.sorce.jobs/) leverages AI to help you find your next job. Upload your resume, swipe right on jobs, and let our AI agent apply for you.

At Sorce, every user gets their own **sorce.email** address that we provision using the Resend API. When we submit applications on someone's behalf, we use their custom address to receive and process every email. This email flow does a lot: verification codes get handled automatically, spam stays out of your real inbox, and every email gets organized by application stage and aggregated by job. It's become one of the most **retentive parts of our product**.

We migrated to Resend and the difference in developer experience was immediate. Resend felt significantly more modern, and the implementation itself was smooth and intuitive from day one. Of course, deliverability is ultimately the one thing that matters, and Resend been **extremely reliable** for us in production.

Resend feels like a partner. When we saw some bounce issues early on due to our own sending practices, we reached out and an **email expert helped us** ship a fix to our app **in under 24 hours**.

If you're building email into a production app today, Resend is a **no-brainer**.